Selling Your Book The EASY Way

I understand that lots of writers love to write but when it comes to Marketing it's something that you would love to avoid. 

I'm writing this blog post to help you look at Marketing in a different way. Emailing your list and using Social Media is great but it doesn't give you as much reach as Public Relations. 

On top of that many authors worry that they will annoy people by repeatedly talking about their book. Sure if you spam they will but it's how you go about it. 

The algorithm isn't designed to give you amazing reach unless you're paying for it. Putting up a couple of posts with a link to your book isn't enough. 

You need to take people on a journey. Let them know about you as an author, your writing process, how you gain inspiration and basically taking them on a journey to buy your book. 

I have done two book launches and both of them are No 1 bestsellers on Amazon. When I help a client with a book launch I need three months till the launch date. People need to warm up to the idea of you selling a book. Sending them one email a week before and a few Social Media posts isn't enough. 

I help clients get interviewed in newspapers, magazines podcasts, Digital TV etc. This widens the net and helps people learn about you the author and the book. 

A great example of this is when you see celebrities promoting their books. Now you could say they're famous they'll make a lot of money just because of their status. Some of that is true but it goes deeper than that. 

They know with each interview that they do their fans get to know more about them. Their fans WANT to know more about them even though they will buy the book. 

It keeps them relevant and promotes not just the book but everything else that they do. Ask yourself this question do you think the online space views you as relevant in the industry that you are in? If they don't you have to make that happen and Public Relations does this. 

A book launch is taking people on a journey. Who you are as an author, the writing process, why you wrote the book and most importantly WHY should people read it. 

This is something that I do with my clients every interview that they do promotes the book. It helps people see who they are as an author and creates buzz about the book. 

If you are looking to do a book launch reply to this blog post and let's get you selling copies of your book. 

Marketing becomes fun when you know what you're doing and why you're doing it and I love helping people with this. 

Melanie Whittaker

Public Relations Consultant 

Your story DESERVES to be told

www.youareyourmarketing.com

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